Pinkberry? Not Exactly
On a recent jaunt around the Marais, I stumbled upon an oasis of New York familiarity—Pinkberry! Pinkberry, of the sour frozen (non) yogurt, invented by some Korean chick in LA, and favored by that arbiter of taste, Paris Hilton. Upon closer inspection, however, I saw that it wasn’t a Pinkberry, but a Myberry. Clearly, a Gallic impostor! But beggars can’t be choosers and I stepped in to admire how well Myberry had flattered Pinkberry’s sleekly kitsch (and so Korean) interiors.
Myberry offers smoothies, fruit juices and frozen yogurt and they proudly display this slogan on their walls, “Yaourt glacé 0% matiere grasse. 100% fruit,” which means non-fat frozen yogurt. The pastel pinks and neon greens of the store, not to mention the display case filled with plastic robots and weirdly-cute Asian figurines, brought me back to my favorite K-town dessert place, post Korean chicken wings, of course.
So how was the fro-yo? I ordered a small with raspberries and with that first, much-anticipated spoonful, I was disappointed to discover that it was ordinary yogurt, just frozen. None of the tart flavor of the original “crackberry,” which to me always tasted like whipped Fage greek yogurt (another thing I miss here in Paris.)
I asked the owner/only-person-working-there if she knew about Pinkberry. She seemed a little offended that I asked, saying, “Yes, but when I was in Los Angeles, there were lots of other kinds, too, like Kiwiberri.” I didn’t really understand that logic, like if other people had copied the PB concept, that means she didn’t really copy it herself? Who cares, anyway? She’s apparently the first ‘berry vendor of her kind in Paris. She then explained that she’d only been open for three months and that French people don’t really understand the concept of frozen yogurt yet; it was Americans who came in her store. (I can’t understand how people who can distinguish between 500 different cheeses can’t figure out frozen yogurt…)
Anyway, this bit of Americana (Korean-Americana) has not translated in to French yet. Tant pis.
Address:
Myberry, 25, rue Vielle du Temple
75004 Paris
+33 1 42 74 54 48
Yeah, I went to myberry, too. It has such a weird consistency though. Like cool whip–eck! It wasn’t bad though. Have you tried Forty Carrots in Bloomingdales? Super yum.
J
I haven’t tried Forty Carrots? Is that in the States or in Paris, too??
I have to start by confessing I’m a big frozen yogurt addict. I’m in Paris right now, thanks for the heads up I will definitely check Myberry out… I would also like to share with you a jewel of the frozen yogurt I found in México, by far the best one I’ve tasted yet!!! It’s called Moyo. In style, the store, like most every other froyo shop imitates the Pinkberry theme, although I have to say Moyo has a cooler color palet and slicker design… great music too, and most importantly… a perfect blend of tart bitter flavor given by a bulgarian yogurt they use to manufacture their blend… it makes me want one right now just to remember it!!! Frankly Moyo delivers a great frozen yogurt experience.
Mateo, what did you think of Myberry?
Next time I’m in Mexico, i will def check out Moyo.
Is there still no tart frozen yogurt place in paris as of now?
As far as I know, no. But if someone knows of a place, please give me a heads-up.
I still can’t get over Yogurtland in LA! That place is heaven for fro-yo lovers. If only they’d come to Paris!
oh YES! we have one here in new york! the one with multiple multiple serve yourself flavors?? so awesome just had it yesterday. GREEN APPLE the new flavor is delish!
btw forty carrots is at bloomingdales in ny. it is actually in my opinion better than pinkberry because it is creamier.
Thanks for the info… I really like this blog. I bookmarked this post and will unquestionably be making a return visit.
ahh in paris as well (away from LA) with the biggest craving for yogurt. i miss my yogurtland and am keeping my eyes out for any fro yo
OMG. I discovered yogurtland last time I was in LA and I was dying!! It’s my dream to bring the franchise here
how long are you here for?
I’m sooo craving frozen yogurt right now and just moved from London a few weeks ago. Any updates on really good american restaurants and more importantly frozen yogurts?!
Hi and bienvenue, Melissa! I *still* haven’t found a great frozen yogurt place. I dream of Yogurtland from LA! Otherwise, there’s really great black sesame ice cream at Ebis, which is a fabulous Japanese restaurant right off rue St. Honore. But for American food, the best pancakes and burgers I’ve found so far are at B.I.A. (Breakfast in America). There’s one on each bank of Paris. If you find great fro yo, please let me know!! XO~M